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"Studying dress sizes in Vogue advertisements from 1922 on, Alaina Zulli, a designer focusing on..."

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“Studying dress sizes in Vogue advertisements from 1922 on, Alaina Zulli, a designer focusing on costume history, found clothing sizes have been irregular for decades. A woman with a 32-inch bust would have worn a Size 14 in Sears’s 1937 catalog. By 1967, she would have worn an 8, Ms. Zulli found. Today, she would wear a zero.”

- Am I a Size 4? 8? 10? Tackling a Crazy Quilt of Sizing - NYTimes.com

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