“Some brands are taking their own approaches to make the fitting room less demoralizing. Mary Alderete, vice president for women’s global marketing at Levi’s, said, “When we try on 10 pairs of jeans to buy one, the reason you feel bad is because you think something’s wrong with you.””
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Am I a Size 4? 8? 10? Tackling a Crazy Quilt of Sizing - NYTimes.com
I wish it only took 10.