“Sure, donating clothes to the homeless is great. Raising awareness about A&F’s misconduct—also great. My problem however, lies in the undertones of the other message: that homeless people are the lowest of the low and therefore adorning them in A&F is the quickest, easiest way to stick it to CEO Mike Jefferies. Not to mention, this campaign implies that homeless people are needy and therefore should and will wear whatever we give them and be thankful. It seems to say: I won’t wear this garbage, but they should, in order to prove my point because they fit the proper stigma to do so. I am not OK with this. If a point has to dehumanize men and women to be made, it’s a point not worth making.”
- Why #FitchtheHomeless Backfires | RELEVANT Magazine
- Why #FitchtheHomeless Backfires | RELEVANT Magazine