Labor mounts massive effort to get out vote and defeat Prop. 32 - latimes.com

Proposition 32 would eliminate unions’ primary political fundraising tool: deductions from members’ paychecks.

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More than 30,000 union members have volunteered to knock on doors, make phone calls and canvass work sites, contacting more than 2 million people in the last few months, according to the labor federation, an umbrella group for the state’s unions. Labor leaders hope to reach an additional million before election day.

Pushing California’s new online voter-registration system, officials said, they’ve added tens of thousands of new voters to the rolls. California Calls, a coalition of advocacy groups, said it was focusing on turning out new and infrequent voters.

Unions are also helping to bankroll an effort to increase turnout among Latinos. The group Mi Familia Vota has more than 200 paid staffers working in areas of the state with heavy Latino populations, including Los Angeles and the Central Valley.